Francesca Duncan Williams believes the body of an artiste helps him/her to sell a brand.

Popularly known as Sista Afia, the ‘Kro Kro No’ singer says “as an artiste you need to find a point that is sell-able and for me I think it is your body.”

She has some pretty solid reasons for her belief.

“In this world, you need to research and know what works for you because you can’t please everyone. Especially as an artiste you need to find a point that is sell-able and for me I think it is your body. This is not to say that, you should go naked or something but you have to be in good shape, exercise, eat well so that you can look presentable and only then would you be acceptable,” she told livefmghana.com in an exclusive interview.

“Grooming is also important, you should be neat, your hair should be on point, the way you dress and carry yourself is also paramount.”