To enhance the influence and the role the African media plays on its audience on climate change adaptation, there must be a platform for the African populace to participate in a continental dialogue but also to enable them to make sense of events around them through indigenized programs like climate change programs in our respective local dialects or languages so that they can make informed decisions and choices. This is more to the case considering the high illiteracy rate in Africa.

The role of the African media in climate change adaptation cannot be overlooked considering the vast illiteracy rate in Africa, various media platforms like the traditional (radio ) and modern mediums (Tv and Print ) can help shape the minds of its citizens on the well and endured African continent.

Our planet is getting hotter; our rainforests are rapidly disappearing; our oceans are losing oxygen, corals and other marine life; our ice is melting much faster than expected in both the Arctic and Antarctica; and sea levels are rising. And frankly, we have no one to blame but us.

A significant problem the African continent is currently facing is not the rising coup d'etats and terrorism in various countries. We Africans need to agree that coup d'etats and terrorism are not bigger issues than climate change. However, I disagree that the rising coup d'etat and terrorism are equally as important as climate change.

Global climate change encompasses rising temperatures, extreme weather, shifting of wildlife population and habitats, rising of sea levels, and an array of other impacts. The levels of greenhouse gases are higher now than at any point in the last 800,000 years (Weitzman, 2011). It has become evident that humans have brought climate change upon themselves.

As the global temperature increases, the ice at the North Pole will melt leading to a rise in sea levels. According to the National Snow and Ice Data Centre, “If all land ice melted, sea level would rise approximately 70 metres (230 feet) worldwide” (National Snow and Ice Data Center, n.d.). Many low lying countries such as the Netherlands will be covered by sea. Although the rise of sea levels is not immediate, it will occur over time. Another effect will be the occurrence of many more and deadlier hurricanes resulting in economic consequences (Denchak, 2018). Due to the damages caused, governments would need to spend a lot of money on repairs and providing their people the basic needs of a human being. Usually then deaths happen, diseases could result. It is predicted that diseases could spread at a fast rate with deadlier effects due to the change in climate. In light of the dangers we might face through global climate change, Stephen Hawking has warned that humans need to leave the Earth in order to avoid annihilation as it is, “…almost inevitable that…environmental catastrophe will cripple the Earth.” (Higgins, 2018).

Climate change adaptation and the role of the African media in educating the masses is a fascinating topic. Climate change is a global issue that affects us all, but its impacts are often felt most strongly in vulnerable regions like Africa. As temperatures rise, extreme weather events become more frequent, and ecosystems change, it's crucial for communities to adapt to these changes to minimise their negative effects.

In this process, the media plays a vital role in educating and raising awareness among the masses. African media outlets have the power to inform, engage, and empower communities to take action against climate change. They can provide accurate and up-to-date information on climate change science, its impacts, and potential adaptation strategies.

One of the key roles of the African media is to bridge the gap between scientific research and the general public. Climate change can be a complex and scientific topic, but the media can simplify it and make it more accessible to the masses through our various local languages . By using clear language, relatable examples, and engaging storytelling, the media can help people understand the urgency and importance of climate change adaptation.

Furthermore, the media can highlight the experiences and voices of local communities who are already facing the impacts of climate change. By sharing their stories, challenges, and innovative solutions, the media can inspire others and foster a sense of solidarity and collective action.

In addition to raising awareness, the media can also play a crucial role in providing practical information and resources for climate change adaptation. They can share tips on sustainable farming practices, water conservation, energy efficiency, and other adaptation strategies that individuals and communities can implement in their daily lives.

Moreover, the media can act as a platform for dialogue and discussion. They can host debates, interviews, and panel discussions with experts, policymakers, and community leaders to explore different perspectives on climate change adaptation. This can encourage public participation, generate innovative ideas, and influence policy decisions.

However, it's important to acknowledge the challenges that the African media faces in fulfilling this role. Limited resources, lack of training on climate change reporting, and political pressures are some of the obstacles that need to be overcome. To address these challenges, it is crucial to invest in capacity building programs for journalists, promote media freedom, and encourage collaboration between media outlets, NGOs, and scientific institutions.

The African media has a significant role in educating the masses about climate change adaptation. They can raise awareness, provide practical information, and foster dialogue. By simplifying complex concepts, sharing local stories, and offering resources, the media can empower communities to take action against climate change.

The media inform and educate the African populace the need to shift from food system reliance on animal agriculture, towards plant-based to avoid the looming climate crisis.

Basically, carbon is transformed into grass and cows transform the grass to methane, which is a much more potent greenhouse gas than carbon dioxide. We need to stop animal farming altogether. Doing it differently is not the solution.

In conclusion, the role of the African media in educating the masses about climate change adaptation is indispensable. By providing accurate information, raising awareness, sharing stories in a language understable to the masses .