Opinions of Wednesday, 22 June 2016

Columnist: thenewblackmagazine.com

How your business can succeed

The key is to build an establishment that will live forever The key is to build an establishment that will live forever

Every business owner wants to know how to make a business successful, but they forget about maintaining their success.

In many ways, it is pointless to start a successful firm if it is going to go bankrupt within a couple of years. Although it might be a fun couple of years, the fun won’t last very long.

The key is to build an establishment that will live forever. To do that, you need to cover every base and hope for the best. Here are a few of the major features of a successful firm that last the long haul.

Organised
There isn’t a business on the planet that doesn’t succeed without the right level of organisation. In simple terms, organisation is the foundations. And, without solid foundations, the company will fall to the ground. It is so important because it keeps everything simple and easy to manage.

Whereas some firms struggle with the complexity of their operations, yours will glide by smoothly. What you have to do is get all of your data and business processes and make them as basic as possible. The easier they are, the more understandable they become.

Detailed Bookkeeping
Organisation is essential in all facets of the business, but none more so than your financial records. When they get out of hand, your business will suffer. Any boss that doesn’t know where the money is going or how they are spending it has lost all control. And, if the boss loses control, there is no hope for anyone else.

It is important to account for every penny, and that isn’t an over exaggeration. It doesn’t matter how small or insignificant it seems because it needs logging. If you don’t feel comfortable with the job, hire external help. An accountant will take care of the mess so that you don’t have to bother.

Cost Cutting
Even the biggest firms in the world have to cut costs to survive. Yes, even the billion dollar firms that have billionaire owners are obsessed with reducing wastage. Now that you know that secret, you too should be obsessed with cost cutting. As you don’t have the financial muscle, you can save a fortune if you cut in the right areas.

Take a construction company as an example. A clever company understands that it is a good idea to invest in backhoe hire and other heavy machinery. Why? It is because a lease is a cheap way to invest in the best equipment. Another good example is technology. Buy the right technology and you will be able to cut a huge amount from your wage bill. These are just two examples, but they are hundreds more.

Learn From The Competition
Yes, you are your rivals are in direct competition. But, that doesn’t mean that you can’t learn from their success and mistakes. A successful business understands that there is more to the industry than their bubble, which is where this tip comes in handy. As the boss, you need to come up with new methods to keep the company afloat.

Instead of dismissing your rivals out of hand, take a look at what makes them tick. How are they making money? Why are they successful? When you can answer these questions, you can use the information for your benefit. You just have to be careful not to copy or plagiarise anything directly. That is immoral and illegal in most cases, so you need to put your spin on anything you find.

Be Creative
The one thing you have to do to maintain your market share is to lookout for ways to improve your business. Businesses that stay still tend to stagnate because you have to have a fresh supply of customers. With that in mind, you need to start thinking outside of the box.

Creative and innovative ideas are the ones that lure people to your business. In a time that is lacking in originality, new and original methods stand out from the crowd. Customers and clients will give you points for being different, as long as you are effective.

Be Consistent
The final thing you have to do is stay consistent. Consistency is the key to greatness, and greatness means success. Companies that only last for a year or so are the ones that aren’t reliable.

Customers lead a consumerist lifestyle, which means they won’t settle for second best. As soon as your levels drop, your customer base will also drop.

The best businesses in the world incorporate these features into their everyday structure.