Attending international fairs can offer a multitude of benefits, including:

- Networking and Relationship Building: These provide a platform for professionals to meet and interact within their industry, fostering valuable partnerships and friendships.

- Market Research and Industry Insights: Fairs offer firsthand exposure to market trends, emerging technologies, and consumer preferences, crucial for strategic planning.

- Brand Visibility and Marketing: Exhibitors can showcase their brands to a targeted audience, launch new products, and receive immediate feedback.

- Sales and Lead Generation: With many prospective customers present, fairs are ideal for generating leads and making direct sales.

- Educational Opportunities: Attendees can benefit from seminars, workshops, and panel discussions covering various industry-related topics.

These benefits can significantly enhance an individual's or a company’s visibility and impact in the global market.

Former President John Mahama, also the 2024 presidential candidate for the National Democratic Congress (NDC), has pledged his support for Ghanaian creatives attending international trade fairs to exhibit Ghanaian culture and arts. He believes showcasing Ghana's rich cultural heritage at these events will promote the country's arts and crafts on the global stage.

Mahama emphasizes supporting and promoting Ghanaian creatives, as they play a crucial role in preserving the country's cultural identity. He also highlights the economic benefits that can come from promoting Ghanaian arts and crafts internationally.

The NDC flag-bearer urges players in the creative industry to seize these opportunities to showcase their talents and attract potential buyers and investors.

Overall, Mahama's call and support for Ghanaian creatives to attend international trade fairs represent a positive step towards promoting the country's cultural heritage and boosting the creative economy. By showcasing Ghanaian arts and crafts globally, creatives can attract international attention and support, contributing to the growth and development of Ghana's creative industry.