Opinions of Thursday, 28 November 2024

Columnist: Joseph Opoku Mensah

The power of mentorship and support networks in shaping female entrepreneurs in Ghana

Joseph Opoku Mensah,  a communications and marketing professional Joseph Opoku Mensah, a communications and marketing professional

Female entrepreneurship has significantly advanced in Ghana, demonstrating that Ghanaian women are willing to work tirelessly to create something and transform it into a business venture, despite facing numerous challenges. Females engage in production, create employment, and drive new initiatives in various parts of the country.

However, for many women, the process However, for many women, the process of becoming an entrepreneur remains fraught with obstacles, ranging from a lack of funds to establish small businesses to societal pressures that prevent them from engaging in any business ventures. ns in handling these complications, which provide guidance, resources, and support systems to enable women to bring out the best in them in their businesses.

Mentorship is a force multiplier for change and transformation in the entrepreneurial ecosystem. To the female entrepreneurs in Ghana, the encouragement from the experienced mentors is of enormous benefit. Unlike a coach, who mainly focuses on the technical aspects of a person’s work, a mentor guides you, motivates you, and in many cases helps you find your way when you have lost your bearings. In a cutthroat world and a business climate that is not very easy to read, it is heartening to have a neutral party to talk to and seek guidance from. Mentorship fosters confidence by empowering women to confront their fears and overcome societal policies and cultural barriers that could hinder their progress.

Having mentors benefits the organization by creating an environment that fosters growth. Women in business who receive mentorship go on to become mentors themselves, leading to an exponential growth in impact throughout the entire business value chain. This cycle not only enhances women's capabilities but also the overall capability of female entrepreneurs in Ghana. Mentorship empowers women to make strategic decisions, generate innovative ideas, and position their businesses for future success.

Support networks are essential institutional structures that facilitate cooperation, information and resource sharing, and mutual strengthening. This is a lonely business, especially for women who may not have a forum in which they can assert their authority. By creating networks of support and encouragement, the support networks effectively bridge the gap between individuals in this regard. They can also link the women into funding, training, and markets, as well as enable them to form strategic partnerships for business growth.

Aside from material support, support networks provide for emotional strength—a factor that might not be as well recognized as the others but is nearly as valuable. Everyone knows that being an entrepreneur is very risky, and there are always times that you will stumble; having a community that supports the women can help them face these risks with more confidence. Such networks' camaraderie reinforces the idea that we fail forward, or failed to learn and grow. This collective mentality allows women to make drastic decisions, cross boundaries, and bring drastic changes to their industry.

For these mechanisms of mentorship and support networks to influence the character of female entrepreneurship in Ghana, there must be deliberate attempts to ensure they are open to everyone. This requires the creation of mentoring programs for women that take into account the cultural, economic, and social factors that impede women's entrepreneurship. It also involves creating diverse and inclusive networks that women from all backgrounds can join and benefit from.
Additionally, we should use technology as a tool to reshape the way we provide mentorship and support networks to the larger population. Technology facilitates the process of matching mentors and mentees, enabling women in remote areas to easily access services, regardless of their geographic location.

Online networks provide a global platform for women to engage in various communication activities, including resource sharing, idea exchange, and collaborative efforts. We must implement these systems in a technologically enhanced manner to support all female entrepreneurs.

The fact is that support, especially mentorship, is not an addendum to the entrepreneurial process but the cornerstone of it. To the female entrepreneurs in Ghana, these structures provide the equipment, information, and morale to enable them to counteract the odds and survive in competitive markets.

Through this kind of mentorship, Ghana should encourage women to form strong networks that would allow them to take on leadership roles, thereby leading to innovation in the country’s economy. When more women grab these opportunities, the impact will not only be individual achievements but will go a long way in spurring sustainable development and gender parity in the country.

More than establishing enterprises, encouraging female entrepreneurship in Ghana is about breaking new ground for women to successfully take up their place in society and play productive parts within a nation’s development. When Ghana focuses on offering mentorship and support structures for women in business, it means the women will be best placed to foster and dictate the future.