Opinions of Wednesday, 23 October 2024

Columnist: Anthony Obeng Afrane

The role of technology in modernising markets under Mahama

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In today's fast-paced world, technology plays a pivotal role in reshaping the landscape of markets, and John Mahama envisions a future where Ghana's marketplaces harness the power of innovation to create a more shopper-friendly environment.

The integration of technology into local markets is not just about modernisation; it's about enhancing the overall shopping experience for consumers while empowering vendors to thrive in a competitive landscape.

One of the key elements Mahama emphasises is the implementation of digital payment systems. By introducing mobile wallets and contactless payment options, shoppers can enjoy a seamless checkout experience, reducing the hassle of carrying cash and the risk of theft.

This convenience encourages more people to visit local markets, knowing they can transact easily and securely.

Moreover, the use of e-commerce platforms can help local vendors reach a broader audience beyond their physical locations.

By establishing online marketplaces, sellers can showcase their products to potential customers across the country and even internationally.

This not only drives sales but also stimulates local economies by creating jobs and encouraging entrepreneurship.

Mahama's vision includes training programmes for market traders to familiarise them with these digital tools, ensuring they can effectively engage with both local and global consumers.

Additionally, technology can enhance the market's infrastructure. Smart kiosks can provide real-time information about product availability, pricing, and special promotions, making it easier for shoppers to navigate the bustling environment.

Furthermore, the introduction of advanced inventory management systems can help vendors keep track of stock levels, reducing waste and ensuring that popular items are always available for eager customers.

Incorporating technology into Ghana's markets is about more than just convenience; it's a holistic approach to revitalising the shopping experience.

By embracing innovation, Mahama aims to create vibrant, efficient marketplaces that not only cater to the needs of today's consumers but also lay the groundwork for a sustainable economic future.

This vision ultimately fosters a stronger community, where local businesses can flourish and shoppers can enjoy a more satisfying and engaging market experience.