A theory of change explains how activities, measures, and steps undertaken to address a problem could facilitate or help realize certain changes or outcomes. It articulates how an impact would be achieved and some progress made. In this case, the expected outcome is an end to witch-hunting in Africa. Unlike in Western countries, the persecution of supposed witches persists in the region. Witch bloodletting takes place in many parts of Africa.

The persecution of people accused of witchcraft leads to horrific abuses and death. Alleged witches are attacked, tortured, lynched, imprisoned, or banished. They are subjected to jungle justice, trial by ordeal, forced disappearance, and internal displacement. Simply put, those who are accused of perpetrating occult harm are treated without mercy or compassion. Incidentally, the impression is that nothing could be done to combat or neutralize this dark and destructive phenomenon, that witch hunting is cultural to Africans.

The impression is that seeking to eradicate witch-hunting in African societies is a futile effort. This notion is gravely mistaken and needs to be corrected. The Advocacy for Alleged Witches was launched in 2020 to correct these misconceptions and facilitate effective actions. It works to fill the missing link in the activism against witch persecution in the region. The AfAW is a protest initiative and exists to challenge and dispel allegations of witchcraft.

The main goal is to end witch-hunting in Africa by 2030. This objective sounds like an ambitious goal or some pipe dream, but it can be achieved. And AfAW aims to end witch-hunting based on an informational theory of change. This theory rests on two pillars: information and action because witch hunting persists in the region due to lack of information, or misinformation, and due to lack of action, inaction, or infraction. The Advocacy for Alleged Witches uses this two-pronged approach to combat witch-hunting in Africa.

At the global level, there is a lack of information about witch-hunting in Africa. Although a lot has been written and published on witchcraft in African societies, many people in Europe and America claim do not know about raging witch hunts in the region. Part of the problem is that these publications are filled with misinformation and misinterpretation of witchcraft accusations and witch persecution in the region. Scholars have presented witchcraft accusations as benign and useful to African societies.

Meanwhile, these accusations are not in any way gentle or pleasant. Studies have portrayed witchcraft allegations as stabilizing and harmonizing mechanisms. They have overlooked the critical and skeptical perspective of witchcraft beliefs. Scholars have largely ignored the accused side of the story, the harmful and destructive consequences of witchcraft imputations.

At the Advocacy for Alleged Witches, we work to correct the misrepresentation of witchcraft accusations in Africa. We campaign to draw attention to this imbalance in the perception of the phenomenon. But correct information is not enough. Balanced interpretation does not suffice. To combat witch persecution, information needs to be turned into action, into effective policies and interventions.

On the action side, the Advocacy for Alleged Witches takes measures to address the problem because lack of adequate information has occasioned inaction or infractions. Wrong information has resulted in apathy and indifference toward witch-hunting in Africa. Many international agencies are reluctant to act; they have refused to take action or to treat the issue with the urgency it deserves. With adequate and balanced information, international organizations would take appropriate actions.

At the local level, the Advocacy for Alleged Witches works to fill the information and action gaps. Many people accuse and engage in witch hunts due to a lack of information or misinformation. Accusers act based on a lack of information about the cause of illnesses, deaths, and other misfortune.

Many people persecute witches because they have incorrect information about who or what is responsible for their problems. After all, they are not informed about what to do and where to go, who or what to blame for their misfortunes. Many people do not know what constitutes sufficient reason and causal explanations for their problems.

As part of the efforts to end witch-hunting, the AfAW highlights misinformation and disinformation about causes of misfortune, illness, death, accidents, poverty, and infertility, including the misinformation that charlatans and con artists, godmen, and women such as traditional priests, pastors, mallam, and marabouts use to exploit poor ignorant folks.

The AfAW provides evidence-based knowledge, explanation, and interpretation of misfortunes. It informs the public about the law and other existing mechanisms to address allegations of witchcraft. The AfAW sensitizes the public and public institutions, including schools, colleges, and universities. It sponsors media programs, issues press releases, makes social media posts, and publishes articles and blogs on witch-hunting in the region.

In addition, the AfAW facilitates actions and interventions by state and nonstate agencies. The post-colonial African state is weak so state agencies have limited powers and presence. So the AfAW encourages institutional synergy to enhance efficiency and effectiveness. The AfAW petitions the police, the courts, and state human rights institutions.

It pressures them to act, collaborate, and take appropriate measures to penalize witch-hunting activities in the region. With an informational approach, witch hunting in Africa would slowly decrease and diminish. Witch persecution would be a thing of the past within a decade.