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Opinions of Friday, 12 July 2024

Columnist: Nana Kwaku Robertson

Unleashing the thrilling energy of Naija drill and Asakaa

Black Sherif Black Sherif

There’s a new wave of music that’s taking over the playlists of young Nigerians and Ghanaians - Drill Music, a genre that blends the raw, unfiltered energy of the streets with the rich cultural vibes of West Africa.

Drill is not just music; it’s a movement that’s giving voice to the struggles and dreams of a generation. If you haven’t tuned in yet, you’re seriously missing out on the most electrifying soundscape hitting the scene right now.

This music is characterized by its hard-hitting beats and raw, unfiltered lyrics, and has found a home in the streets of Nigeria and Ghana. These countries have given birth to their own distinct styles within the genre. Naija Drill in Nigeria and Asakaa in Ghana are not just mimicking their global counterparts but are infusing their sounds with local flavors, creating something entirely unique.

The numbers behind Naija Drill and Asakaa underscore their growing popularity on Spotify. Over the past year, according to Spotify data Asakaa playlists have accumulated over 2 million streams, while Naija Drill playlists are nearing the half-million mark with over 400,000 streams.

In Nigeria, the Drill scene is led by artists like ODUMODUBLVCK, Jeriq, psychoYP, Reeplay, and Alpha Ojini. These artists are not afraid to experiment, blending traditional African rhythms with the relentless energy of Drill. Meanwhile, in Ghana, the Asakaa movement is led by trailblazers such as Black Sherif, O'Kenneth, Jay Bahd, Kwaku DMC, and Reggie. Their music resonates with the youth, reflecting the challenges and aspirations of life in urban Ghana.

These artists are constantly pushing the boundaries, creating sounds that are both familiar and fresh. ODUMODUBLVCK's "DECLAN RICE" and "WOTOWOTO SEASONING" (feat. Black Sherif) are prime examples of this fusion. These tracks blend the aggressive beats of Drill with Afrobeat rhythms and local dialects, resulting in a sound that is uniquely West African.

Black Sherif's "Kwaku The Traveller '' and "Second Sermon - Remix" (feat. Burna Boy) showcase another dimension of this innovation. His storytelling, combined with haunting melodies and hard-hitting drums, creates an emotional depth that resonates with listeners far beyond Ghana's borders. The collaboration between artists from both countries, such as Amaarae and ODUMODUBLVCK on "KUBOLOR," further highlights the genre's versatility and appeal.

The rising stars of Naija Drill and Asakaa are not just musicians; they are the voices of a generation with significant streaming activity in countries like the United States, Great Britain, Denmark, Canada, and Italy.

This is making the global recognition of Naija Drill and Asakaa to grow, with over 38 million user-created playlists featuring tracks from these genres.

This worldwide embrace highlights the universal appeal of Drill music, transcending cultural and geographical boundaries.