Introduction:

With the rise of social media, many professionals and organizations are searching for effective ways to use social media especially for marketing. With so many programs available online and offline, this article will explore key elements that should be included in social media marketing education curriculum through eazzysocial work with Universities in defining social media education curriculum standards with reference and participation in social media marketing programs offered by global education bodies in the US and the UK. We aim to provide extensive guidance and roadmap for organizations and individuals who want to enroll in any social media marketing program or courses.

Social Media Marketing and Social Business Transformation

To begin with, it’s important we understand social media marketing from the point of view of social business transformation.

Social business transformation deals with how organizations can integrate fully social media tools and technologies to drive maximum business impact whereas social media marketing will be a game-plan on how to drive marketing goals and performance using social media.

A lot of the times, companies consider the use of social media for Marketing/PR/Advertising only. While the use of social media is useful in shaping these functions, it’s not enough and companies are missing out heavily in using social media to improve total organization performance beyond.

Marketing/PR/Advertising

In a report by Mckinsey, It’s estimated that USD900 billion to USD 1.3thrillion in annual value could be unlocked in just four sectors by products and services that use social media and its technologies. So how can organizations utilize the full benefit that social media provides?

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