Advans Ghana Savings and Loans has announced the celebration of its 10 years of operations in Ghana. The company was licensed by the Bank of Ghana in October 2008 and has remained committed to providing adapted financial services primarily to Ghanaian MSMEs. Since its establishment, Advans has served thousands of customers in 19 points of sales across seven regions of Ghana. The announcement of the Advans 10 year anniversary was made during a health walk to launch the celebrations.

The anniversary celebration also coincides with Advans rebranding and new logo launch, which started in July and will be ongoing in the next few months. Advans new logo reflects the maturity and commitment of the international brand which now serves over 800,000 clients in Africa and Asia. The modern logo design also shows the brand’s sense of innovation and openness to change as it enters into a new phase of growth.

The 10th anniversary health walk, which aimed to promote physical exercise and team work, brought together all staff members of Advans Ghana and passed through the principal streets of Accra, Tamale, Kumasi, Sunyani, Koforidua and Hohoe. The walk and speeches were followed by dancing and Jama songs. Other activities planned for the 10th anniversary include various corporate social responsibility actions, a customer service week in the first week of October, the holding of the Advans Group South Saharan African board meetings in Accra, a dinner for staff and clients, an awards night and a thanksgiving service among others.

Speaking at the end of the health walk, Mr Francis Owiredu, the Deputy Chief Executive Officer said “Over the years, Advans has supported the growth of entrepreneurs and businesses in Ghana with its financial products and services that are tailored to their needs. We aim to continue to do so for many years to come. Our ten year anniversary is a chance to celebrate our past successes and look towards the future, with a new brand and a continued focus on the needs of our customers. ”

For her part, Ms Barbara Odei, the Chief Operating Officer of Advans said “Today Advans Ghana Savings and Loans is a maturing institution which is proud of to be part of an international group with strong shareholders”. She promised customers “Advans will continue to listen to your needs and your feedback so that we can ensure our financial solutions are right for you .”

ABOUT ADVANS GHANA

Advans Ghana Savings and Loans Limited was licensed by the central bank of Ghana in October 2008. Advans Ghana’s shareholders are Advans SA, IFC, KfW and Société Générale, Ghana. Advans Ghana started its operations in Accra on in October 2008, and has since opened 19 branches in seven regions in Ghana. Its mission is to respond to the need for financial services of small businesses and other populations who have ill-adapted, limited or no access to formal financial services through providing tailored financial services in a sustainable and responsible manner. As a registered Savings and Loans company, Advans Ghana provides micro and SME loans and offers several current, savings and investment accounts for both individuals and businesses. Advans Ghana aims to become the preferred financial partner for small businesses and their families in Ghana.

ABOUT THE ADVANS GROUP

Advans vision is to build a model group of financial institutions which contribute to strengthening local businesses, creating and sustaining jobs and improving clients’ living standards to foster private sector-led economic and social development in Africa, the Middle-East and Asia. The Advans Group currently spans nine countries: Cambodia, Cameroon, Ghana, the Democratic Republic of Congo, Côte d’Ivoire, Pakistan, Nigeria, Tunisia and Myanmar. The group serves more than 800,000 clients and employs 6,500 staff, with a Gross Loan Portfolio of €840 million and a total of €430 million in savings deposits. Headquartered in Luxembourg with its support services in Paris, the group’s shareholders are among the main international Development Financial Institutions: EIB, KfW, FMO, CDC Group plc, FISEA (AFD Group) and IFC.