Airtel Ghana, the telecommunication brand of the year, is embarking on a month-long campaign to create awareness about breast cancer within its own operations and the country.

Building on its foundation of supporting the breast cancer awareness creation over the last four years, the company will use this month-long commitment to drive awareness and undertake several activities to raise funds to support breast cancer awareness creation and treatment.

In this regard, management and staff of the company have designed innovative, insightful and fun ways to drum up public awareness throughout the month of October.

Last year, Airtel Ghana supported the Sweden Ghana Medical Cancer Foundation and the Judith Ellen Awuah-Darko Foundation with cash donations raised through employees.

This year, Airtel employees are embarking on a social media campaign dubbed ‘Airtel Cares’ – a call to action for employees, customers and Ghanaians in general to be assertive in the awareness and prevention of breast cancer in Ghana.

‘Airtel Cares’ will run throughout the month of October.

Hannah Agbozo, Airtel’s legal and corporate affairs director, said, “Airtel is a company devoted to the well-being of its employees and the development of meaningful initiatives around the needs of customers and the communities we operate in.

This makes our support for breast cancer awareness such a great fit for the business and we’re delighted to be building on our support from previous years, to reach our employees and customers alike with the important message of early detection.”

She continued…“This month of October, we at Airtel are making a change in the lives of many by fighting breast cancer.

We are thinking pink, buying pink, donating pink and wearing pink every Friday this October and together we will win this fight because Airtel truly cares.”

This year, all funds raised internally from the campaign will be donated to an establishment to support the course.

The company will engage and interact with its subscribers through social media in order to make its goal achievable socially and on a larger scale.

Management and staff will regularly update Airtel customers of its activities in this month of pink on the company’s Facebook, Instagram and Twitter pages.