Airtel Ghana, is embarking on a month long campaign to create awareness about breast cancer within its own operations in the country.

A statement issued in Accra by Mr Richard Ahiagble, Head of Corporate Communications Manager, and copied to the Ghana News Agency said, the Change maker Company announced its month long commitment to drive awareness and undertake several activities to raise funds to support breast cancer treatment.

It thus, said management and staff of the company designed this innovative, insightful and fun ways to drum-up public awareness throughout the month of October.

It noted that Airtel Ghana had in the past years supported the Sweden Ghana Medical Cancer Foundation and the Judith Ellen Awuah Darko Foundation with cash donations, raised through employee contributions.

It however stressed that, this year; Airtel employees are embarking on a social media campaign dubbed “Airtel Cares,” which is a call to action for employees, customers and Ghanaians in general to be assertive in the prevention of breast cancer in Ghana.

It said Airtel Cares offer will run throughout the month of October.

It quoted Mrs Hannah Agbozo, Airtel's Legal and Corporate Affairs Director as saying that, "Airtel is a company devoted to the well-being of its employees and the development of meaningful initiatives around the needs of customers and the communities we operate in.

This makes our support for breast cancer awareness such a great fit for the business and we're delighted to be building on our support from previous years, to reach our employees and customers alike with the important message of early detection".

It said "this month of October, we at Airtel are making a change in the lives of many, by fighting breast cancer.

We are thinking pink, buying pink, donating pink and wearing pink every Friday of this October and together we will win this fight because Airtel truly cares.”

It said for customers to be part of this exciting campaign they can follow them on Facebook at Airtelghana and twitter @airtelghana to add their voice.

The statement said all funds raised internally from the campaign this year will be donated to an establishment to support the cause.

The company will engage and interact with its subscribers through social media in order to make its goal achievable socially and on a larger scale. It said

It advised Airtel customers to be on a look out as Management and staff will regularly update them of its activities in this month of pink on the company's Facebook, Instagram and twitter pages.