A branding expert says the Electoral Commission of Ghana could have opted for a more meaningful logo than what it is planning to launch, perhaps to reflect its values.

Nii Odartey Hutton-Mills says the new logo in his estimation would have been a starting point for any firm's.

“It wouldn’t be an end product,” he stressed.

Nii Hutton-Mills, who is also Chief Executive Officer of Bold Advertising, made these submissions on TV3’s News@10 on Wednesday, April 13.

The EC unveiled its new logo to media practitioners at a workshop on the 2016 elections on Tuesday, April 12.

It has scheduled a special event to launch the logo.

Happy people

Nii Hutton-Mills expressed frustrations as to what the EC is aimed at achieving with a change in logo.

“You can do rebranding by changing colour,” he suggested, adding that the new logo represents happy people.

Checks by TV3 also indicate that the logo is similar to that of an educational counselling institution in Ankara, Turkey.

The EC’s reputation came under a heavy attack in 2013 during the landmark election petition.

Since then, the long-standing Commissioner Dr Kwadwo Afari Gyan has left the scene with Charlotte Osei now in charge.

Already, amendments are being made to the Commission’s constitutional instruments. For instance, the presidential and parliamentary elections will no longer be held on December 7 as previously but on November 7.