The real estate industry in Ghana has seen yet another tremendous face lift as young start-up e-commerce company abrewa.com, the voice of real estate agents, three months ago commenced an online marketplace for solely real-estates in Ghana.

The platform allows property owners or agents to have direct interactions with real estate consumers nationwide.

The extreme success of their fast growing online marketplace for real estate in the country is evident of their hard work, dedication and innovation.

They have lunched unto the Ghanaian and sub-Saharan African market the first ever professional realtor products and general real estate material online store and a free user friendly App for real estate agents.

The internet based technology is aimed at connecting and equipping real estate brokers, industry players and the general public to choose from a wide variety of realtor and real estate materials from which business can be done from the comfort of their homes just with a click on the button.

The availability of the materials allows the public to help make informed decisions in choosing properties at strategic positions and an understanding of the real estate industry.

abrewa.com also sets in as voice of the Ghanaian real estate agents. Their jobs are not mostly regarded and property owners and consumers sometimes do take advantage of them by failing to pay their due commissions, which lives the Ghanaian real estate broker struggling financially.

The abrewa.com platform is user-friendly and has been designed to create a network link among housing agents, educate and help them to prioritize and manage their listings.

The Application comes with a multi lingual feature, so one is able to choose and get first-hand information on the industry in local dialects.

The development of the first innovative online store in Africa is useful for brokers, buyers, sellers, home owners and investors.

This will equip agents with the right tool using the app as a medium.

The trend towards property ownership is gradually increasing in this current economy.

The housing data analyzed indicates about 13 percent of the Ghanaian society have their own houses and 60 percent can afford rental. Thirteen percent or so can never own or rent.

The age distribution of Ghana indicates that the majority of the population is in fact quite young. About one third of the population is between 22 and 54 years, indicating a young, agile, and growing population.

This shows that most of the population is at a stage in life where investing in real estate may be of interest.

Additionally, 38.9 percent of the population is below the age of 14, which points to a strong family life.

Ghana’s age distribution also reflects the growth potential for the real estate market in the future. The technologically savvy population of Ghana also creates room for more developments in the commercial sector with increasing demand for affordable real estates.

Ghana has over the past years seen an influx of real estate investors who are eager to purchase land on the outskirts of the city, as well as the business centers.

As prices for these investments are still quite low, they provide ideal opportunities for future expansion and capital gains.

These portfolios provide immense growth potential and have been attracting many investors, which has positively affected the economy and growth of the country.

Economic development has led to massive competition in the real estate sector, with increasing demand for commercial and private properties.

For a country widely acknowledged to have moved from low-income to lower middle-income status (according to World Bank classifications), with a reputation for economic and political stability, Ghana is slowly turning into the go-to investment destination and a springboard for investors from all over the world, seeking a safe haven to put their investment dollars on the African continent.

If this trend continues, the confidence, peace and tranquility our country has chalked over the years should bring in more investment dollars, some of which should trickle into the real estate sector.

I can safely bet on this one because this trend has happened in so many other countries all over the world, the US being a classic example.

Abrewa.com seeks to create this new market opportunity for many.

Young entrepreneur and Tech giant, Mr. Kenneth Dela Addo (co-founder) of the Abrewa platform in his speech stressed the need for the creation of more public private partnerships (PPP’s) and urging real estate brokers to join their network in order to meet the housing deficit in country.

The business development of Abrewa.com has been felt across the regions as it moves to gain grounds in the city of Kumasi, Sunyani, Tamale, Ho,Takoradi and Cape Coast.