The Board of Directors of Optimal International Media Network has confirmed the appointment of Mrs. Taniya Mondal, effective 1 December 2024. The new entity, Optimal International Media Network, will harness cutting-edge technology to drive growth and innovation while boosting investments into the media strategy, planning, and buying industry in Ghana.

Taniya will lead the new entity as its first Managing Director. Optimal OMD underscores a commitment to retaining existing jobs while continuing to prioritize people, clients, and partners. It also strengthens capabilities in technology, tools, and other key areas, thereby driving growth and economic prosperity.

The Regional Chief Executive Officer of Omnicom Media Group West & Central Africa (OMG WeCA), Mr. Alaba Fadero, announced Taniya's appointment in Accra. According to Mr. Fadero, "Our commitment to investing in our people, technology, and capabilities remains unwavering. Taniya's appointment results from a careful succession planning and talent development program. She is expected to maintain OMD's industry leadership and drive our company's growth strategy across the three critical global pillars of Client, People, and Capability. We are excited to embark on this new chapter, driving growth and innovation for our clients. Optimal OMD will continue to ensure delivery of exceptional service and innovative solutions."

Taniya has over 16 years of rich experience across various categories, including telecom, beverages, and fast-moving consumer goods. She has also had rich experience in Marketing, Project Management, People Compliance, Corporate Governance, and Business Development. She holds a Master's degree in Science and an MBA in International Business from the Indian Institute of Management. She is passionate about diversity and is committed to an inclusive work culture.

In response to the announcement, Taniya affirmed, "Working with a talented workforce at OMD has been a privilege, and I am incredibly proud of all we have accomplished. However, I am honoured to be appointed the first Managing Director of Optimal OMD and excited to work with our employees, our most important asset, to expand and deepen our offerings and create long-term value for clients.

We are proud of our thought leadership, tech, data, marketing science, local talent growth, and pragmatic approach as we continually provide value-driven services to our clients, and they should expect more with our team's renewed commitment."