Pure Persona by Nana®, a beauty, wellness and lifestyle brand, founded by Nana Konamah officially launches on June 1, 2020 via www.purepersona.com

Inspired by the Akan Adinkra symbol "Sankofa" translates to "go back and get it" which means, reverting to the past in order to reframe the future. Pure Persona by Nana® is a brand with unique identity that thrives on beauty, confidence and dedication to SELF to honour our motto- #Seek your Inner Beauty™?

It celebrates the ancient secrets of Africa passed down from generation to generation using pure natural ingredients to serve health-conscious products that empower your mind, body and enrich your soul for joyful living.

Sharing her excitement about the much-awaited brand launch on her personal blog, Nana Konamah states, “It’s been a 5-year journey of conceptualizing, executing and launching one of my dreams, and at last, I can say that Pure Persona by Nana®, is almost ready to hit the market. I’ve put my sweat and tears into creating a lifestyle brand that embodies all the things I stand for: self-love and holistic self-care- starting with your crown.”

The brand launches with ‘The Discovery Kit’ which comes power-packed with the Cleansing Shampoo, the Caring Conditioner and the Everyday Nourisher for an easy, luxurious wash day.

Infused with shea butter, honey and innovation from black soap, the sulfate-free Cleansing Shampoo is formulated into a rich recipe that moisturizes your hair and gently lifts off dirt and build-up from your scalp and strands without stripping your crown of natural oils.

The Caring Conditioner, with the power of coconut oil, glycerin and honey, will have your hair juicy, moisturized and full of life.

The Everyday Conditioner does exactly that. It’s your daily moisturization partner. Say goodbye to dry, thirsty curls.