Ali Jihami, Head of Sales and Marketing at Ghandour Cosmetics Ltd has been conferred with the National FMCG Star of the Year Award in the Beauty and Hair Care category at the 2023 National FMCG Summit & Awards at the Accra International Conference Centre on the 19th of May.

His Company Ghandour Cosmetics Ltd so won the Best Hair Care Product of the Year Award for their creation, BO-16.

In the 2022 maiden edition of the same awards ceremony, Ali Jihami received the coveted Marketing Icon of the Year Award for the same category.

Jihami is a respected authority in sales and marketing with over 20 years of experience in the FMCG sector, specifically in the Beauty and Personal Care industry.

His relentless pursuit of excellence, coupled with his profound understanding of market dynamics has contributed to managing award-winning brands that have become household names such as Princess and BO-16.

He has increased his brand’s strong presence further by facilitating its expansion into new territories across Africa. With a supportive team and a proven track record of driving impactful marketing campaigns and executing successful sales strategies, Jihami continues to inspire and set new benchmarks for the industry.

Aside from being a successful professional, Jihami is also a strong advocate for social responsibility. He has through Ghandour Cosmetics Ltd supported initiatives that have helped underprivileged children, empowered women and beauty professionals, and positively impacted health and sanitation in Ghana. These include donating to orphanages, organizing clean-up campaigns, sponsoring events that promote maternal and reproductive health and fight cervical cancer, and supporting beauty pageants.

The National FMCG Summit & Awards is an annual event that recognizes the achievements of the leading FMCG companies in Ghana. It honours the best FMCG players in Ghana and of Ghanaian origin. The sector requires innovation in the areas of packaging, branding, marketing and distribution.

The awards aim to recognize those who leverage the current trends and continue to thrive amidst the challenging environment. The awards celebrated over 30 brands and individuals in various categories for their deliberate and consistent contributions to the industry.

In expressing his gratitude for the award, Ali Jihami said “I extend my heartfelt appreciation to the event organizers as well as our loyal customers and partners who have supported us on this incredible journey. This award serves as a motivation to continue pushing boundaries, innovating, and delivering high-quality beauty and hair care solutions that meet the evolving needs of our customers. We remain committed to raising the bar and setting new industry standards.”

Ali Jihami is a worthy recipient of the National FMCG Star of the Year Award. He is an inspiration and a shining example of what can be achieved through hard work, dedication, and commitment to excellence.