African University College for Communication (AUCC), has held its 11th graduation ceremony with a call on the graduands to take up the challenge to adopt the best practices in the knowledge base society.

Dr Joseph Silver, former Vice President and Provost of Clark Atlanta University who made the call urged the graduating students to hold on to their professional ethics, exhibit integrity in their personal life and onto their professional lives.

The ceremony, which was organised on the theme: “Preparing Professionals to serve in a Knowledge Based Society,” witnessed the graduation of 496 students, comprising 268 females and 277 males. 320 were from the School of Communications and 176 from the Sam Jonah School of Business.

The students came from Ghana, Nigeria, Chad, Gabon, Congo, Cote d’Iviore, Liberia and Kenya. Bachelor degrees were conferred on them.

Mr Kojo Yankah, Founder and President of AUCC said “lack of professionalism in our practices as communicators and business executives is negatively impacting our development as a people”.

He said Africa needs professionals who uphold faithfully the ethics they carry on their shoulders.

He said in March 2015, the Kwabena Nketia Centre for Africana Studies at AUCC, named after Emeritus Professor Kwabena Nketia, 93, would be launched as well as Komla Dumor Centre for Broadcast Journalism after the inauguration of Komla Dumor Foundation.

He said AUCC continues to enrich its growth by having permanent academics, professors and practicing professionals in both the communication and business schools.

Mr Yankah said in 2015 a centre for Information Communication and Technology, Information studies and distance learning would be added to the school.

He said a course in hospitality management and communication would be included to the menu of the Sam Jonah School of Business, while masters’ courses in Journalism, Health Communication and Strategic Communication would be introduced.

Ms Yvonne Naadu Arhin won the overall best students award sponsored by the Mr Yankah.