Regional News of Wednesday, 11 March 2015

Source: GNA

Vlisco continues women month campaign

Vlisco Group, a leading designer and manufacturer of fashion fabrics has nominated three women in Ghana for the Vlisco Women’s Month Award 2015.

The Nominees are, Valerie Labi-Okudzeto, the Chief Executive Officer of Clean Team Ghana, Elizabeth Akua-Nyarko Patterson, the Founder and Executive Director of the Girls Education Initiative of Ghana and Kokui Selormey, a TV Host.

The Vlisco Women’s Month Award, honours the outstanding achievements of West and Central African women, by identifying and rewarding those who inspire others to realise their dreams.

A statement issued in Accra and copied to the Ghana News Agency said the nominees chosen by public vote would become a Vlisco brand ambassador for 2015 and would be revealed during the Vlisco Women’s Month Award Night on the 11th April.

It said the success of Vlisco Women’s Month in previous year’s motivated the brand to continue the celebration of inspiring women of West and Central Africa during the whole month of March.

This year’s event, on the theme: “Live the Dream”, is a tribute to women who have the courage to turn their dreams into reality, despite the challenges they face in their daily lives.

The statement said the face of this year’s campaign was Barbara Kanam, the Vlisco award-winning Congolese singer and songwriter.

It said the songwriter had the conviction to turn her passion for music into a career, as one of Africa’s most popular singers, despite her parents having other plans for her.

It said another important aspect of the Vlisco Women’s Month campaign was its Fashion Fund, which supports upcoming fashion designers and tailors in West and Central Africa to live their dream.

“Novice fashion designers and tailors are encouraged to pitch their business plan before March 15, for the chance of winning master couture classes, a start-up fashion business package and funding,” it added.