Star Assurance has launched its ’40 Reasons to Smile’ promo to celebrate 40 years of providing insurance services since its establishment in 1985.

According to Chief Executive Officer-Star Assurance, Boatemaa Barfour-Awuah, this promotion provides the company an opportunity to engage with its clients and partners while showing appreciation for their loyalty and commitment to the brand. The promo will feature quarterly draws, with winners receiving exciting prizes and souvenirs including an all-expenses-paid trip to Dubai.

Speaking at the promo’s launch, Mrs. Barfour-Awuah emphasised that the initiative reflects Star Assurance’s dedication to delivering more for its clients and partners.



“This exciting promo focuses on our motor insurance portfolio, recognising that motor insurance is the most popular form of insurance in Ghana. Through this promo, we are not only offering rewards but also peace of mind – ensuring our clients feel protected while enjoying the benefits of owning our motor insurance policies. We will also unveil a range of exciting activities and exclusive experiences for our valued partners,” she said.

Mrs. Barfour-Awuah further highlighted that the 40th-anniversary celebrations’ theme, ‘Experience you can trust’, encapsulates the spirit and essence of Star Assurance.