Accra, the bustling capital city of Ghana, is known not only for its vibrant markets but also for the creativity and energy of its market women. Recently, a group of these women caught the attention of passersby with an unexpected and entertaining twist in their promotion of Milo, the popular beverage from Nestlé. Using humor, catchy lyrics, and the Ga language, these market women delivered a hilarious performance that left many in the streets of Accra smiling and, more importantly, thinking about their next cup of Milo.

The scene unfolded in one of Accra’s busiest market areas, where the sound of traders calling out to potential buyers is typically a constant backdrop. However, on this particular day, it wasn’t just the usual calls for fish, tomatoes, or yams that filled the air. Instead, it was a group of energetic market women, united in song, as they promoted Nestlé’s Milo with a humorous and catchy jingle that drew the attention of nearly everyone in earshot.

The song, sung entirely in Ga—a local language widely spoken in Accra—was laced with humor that only those familiar with the language and culture could truly appreciate. The lyrics, which cleverly mixed the benefits of drinking Milo with funny, relatable experiences, had the crowd roaring with laughter. It was clear that the women had tapped into the essence of Ga humor, using playful exaggeration and storytelling to make their message stick.

One of the key lines from the song, loosely translated into English, went something like this: “When you drink Milo, your strength will grow like the plantain in my farm, and you will jump over gutters without even trying!” This funny exaggeration not only entertained the crowd but also highlighted Milo’s well-known slogan of being a source of energy and strength. The imagery of market women leaping over gutters, a common sight in Accra, brought the message closer to home for the audience.

Another amusing line from the song humorously suggested that anyone who drank Milo would become so sharp and alert that they could haggle better in the market, a daily reality for both sellers and buyers. “Drink Milo, and you’ll be so sharp, the fish seller will give you a discount without even knowing what happened!” The market women’s playful approach to advertising clearly resonated with the crowd, who found themselves laughing, clapping, and even joining in on the song.

In addition to their humorous lyrics, the women used their surroundings to make the promotion even more engaging. They danced around their market stalls, using everyday items like Milo tins and market baskets as props. Their lively and spontaneous performance attracted not only shoppers but also other traders who momentarily paused their activities to enjoy the fun. Some of the market women even pretended to compete in a mock contest, showing off their “Milo energy” by engaging in exaggerated displays of strength and agility, much to the delight of onlookers.

Nestlé’s Milo has long been a beloved household name in Ghana, known for its rich chocolatey flavor and association with giving both children and adults a boost of energy. Over the years, Nestlé has invested heavily in promoting the nutritional benefits of the drink, particularly highlighting its contribution to the growth and development of children. However, what made this particular promotion stand out was the way it was so organically woven into the local culture and language, using the wit and charm of these market women to create an unforgettable marketing moment.

The humor of the song in Ga not only entertained but also created a sense of community among those who understood and appreciated the language. In many ways, the song exemplified the cleverness of everyday Ghanaians in using humor to navigate life’s challenges, including the daily hustle of market life. For these women, promoting Milo wasn’t just about selling a product; it was about having fun, sharing laughter, and connecting with the community in a way that felt authentic and lighthearted.

As videos of the market women’s performance began to circulate on social media, the campaign gained even more attention. Many online users praised the women for their creativity, with some commenting that their song had made them smile after a long day. Others joked that they now felt the sudden urge to go out and buy Milo just to experience the “strength” promised in the song.

In a city where marketing strategies often come in the form of billboards, radio ads, and television commercials, the impromptu performance by these market women felt refreshing and unique. It reminded everyone that sometimes, the best advertisements aren’t the ones that come from a corporate boardroom but rather from the people who understand their communities the best. By blending humor, culture, and a well-known product, these women proved that marketing could be fun and effective at the same time.

Nestlé may not have scripted this hilarious promotion, but it certainly worked in their favor. The market women of Accra, with their wit, humor, and infectious energy, managed to turn a typical product promotion into a cultural moment—one that both locals and tourists will likely remember for a long time.

In conclusion, the promotion of Milo by these market women in Accra serves as a reminder of the power of grassroots marketing. Through humor, local language, and cultural relevance, they succeeded in making the brand even more memorable. Their funny song in Ga did more than just promote a product; it brought joy to everyone who heard it, proving that sometimes, the best way to win people over is through laughter.