Mind of the Writer Blog of Wednesday, 23 October 2024
Source: Etsey Atisu
Ghanaian-based business, known for its innovative cake mix, has recently obtained an export license from the Ghana Export Promotion Authority (GEPA), enabling it to expand its market beyond the borders of Ghana.
This significant milestone positions Mudeys Catering Services, an awardee of the Heritors Labs business pitch contest, as a key player in the food industry, with ambitions to tap into new markets across Africa and beyond.
As part of the support received from the Heritors Labs through the RISA Fund, the company has also acquired a new state-of-the-art production machine designed to scale up the manufacturing process of its signature cake mix.
The new equipment will not only boost production capacity but also enhance efficiency, helping Mudeys meet growing demand both locally and internationally.
This is a significant step toward achieving Mudeys' vision of becoming a household name in the baking industry.
With the export license in hand, Mudeys Catering Services says it is now poised to ship its high-quality cake mix to international markets, starting with key African regions.
Mudeys’ expansion drive aligns with Heritors Labs' mission of supporting local businesses to commercialize their products and scale their operations, turning research-based innovations into marketable products.
Heritors Labs says it remains committed to empowering businesses like Mudeys Catering Services with the tools and resources they need to thrive in competitive markets.
“This success story highlights the impact of the RISA Fund in fostering innovation, supporting small and medium-sized enterprises (SMEs), and driving economic growth,” the company noted.