It was not the ultimate award for the night but TV3’s culinary show, Edziban, was the toast of this year's Chartered Institute of Marketing Ghana Awards (CIMG) as it was adjudged the CIMG Television Programme of the year 2014.

The show, which utilises humour and imagery to explore Ghanaian cuisine joints across the country, received a resounding applause as the host, Kwame Djokoto and officials from TV3 mounted the stage at the Banquet Hall in Accra to received the prestigious award on Saturday night.

In its fourth year, Edziban has been nominated twice in the award scheme that has been rewarding excellence in the past 25 years with the view to, among other things, ensure improved quality of products and services in the country, and stimulate healthy competition among organisations.

“Edziban continue to be a delight to watch as you bring to our homes an array of master-class, tasty and excellent cuisines with local flavour as the strategic focus and proving how some eateries have attained standards,” a citation for the award read.

The award underscored how Edziban has over the years, provoked competition among eatery joints in the country, which has enabled those facilities to meet customer expectation.

Mr. Djokoto beamed with smiles as he received the award, which he described as “one of the greatest”. He told tv3network.com the award is an indication that the show has progressed to become a great show, especially so because "this award is coming from intellectuals". 

He said the award would spur the production team to move the show to a different level, saying, “we are full of surprises so watch out as we bring to you a great experience”.

A member of the production team, Prince Darkey, said: “We are happy that our efforts have been recognised. It’s not easy to keep the consistency for four years... When we didn’t win the previous two awards, we didn’t give up because we knew we were doing something good”.

Moving forward, he said, the show will soon travel to the Upper East and West regions to explore the cuisine in those areas.