Vodafone, title sponsors for the 4syte Music Video Awards has promised to treat music and entertainment fans across Ghana to a series of exciting activities lined up to this year’s edition of the awards, slated for 19 November at the Accra International Conference Centre. Music fans can now begin voting for their favourite artistes in the most coveted music video awards in Ghana.

This year’s edition, which will celebrate the top music videos of last year, has over 20 categories and is divided into two main categories. The first category which include Best Group Video (BG), Best Choreography (BC), Best Hiplife Video (BHP), Best Highlife Video (BH), Best Reggae Video (BR), Best Female Video (BF), Best Male Video (BM), Best Collaboration (BC), Discovery of the Year (DO), Best Story Line (BS), Overall Best Video (OB), Best African Act (BA), and Best Hip hop Video (BHHP) will be judged solely by the public through voting by texting the ‘name’ and the abbreviation of the category of the artiste to short code 1738 which is available across all networks.

The remaining categories Best Photography, Best Directed, Best Special Effects and Best Editing will be decided by a four-member distinguished judging panel comprising Ivan Quashigah, CEO of Farmhouse Productions, Shirley Frimpong-Manso, Movie Producer and Director, Ramesh Jai, CEO of Apex Advertising, and Ignace Hego Kwame, CEO of 4syte TV. Drawing on their rich knowledge and experience, the judges will consider factors including location, costumes, storyline and direction to reward the best quality and innovative music videos.

Launching the awards, the Chief Marketing Officer of Vodafone Ghana, Uche Ofodile said ‘Vodafone’s commitment to seeing a more vibrant entertainment industry is what is driving us into bringing a spectacular event this year with the Music Video Awards. Right from the panel of judges through to the voting processes, fans will witness a whole new experience with this year’s Awards. This year’s event will be phenomenal and we will take it to new heights coupled with an unmatched experience synonymous with the Vodafone brand’.

She added that ‘we are once again living up to our brand promise of ‘power to you’ by giving fans and the public the power to determine who wins an award in this year’s contest. We challenge Ghanaian music producers to deliver innovative videos by making use of cutting edge technology. This is an excellent opportunity for both Vodafone Ghana and 4Syte TV to showcase the powerful combination of technology and entertainment, and judging by what we have seen so far this year, we are confident that the quality of music videos this year will be outstanding and competitive’.

The Chief Executive Officer of 4syte TV, Ignace Hego Kwame noted that this year’s awards will see an unprecedented transparency in the event adding that ‘the fans and the general public will be filled in on all activities and information regarding the events’.

Voting for the Vodafone 4syte TV Music Video Awards will end on November 18.